Unbounce is the best landing page builder for most marketing teams in 2026, and Carrd is the best pick on a tiny budget. Unbounce gives campaign teams a flexible editor, popups, and testing, while Carrd builds clean one-page sites for a few dollars a year.
The other picks fit specific needs. Leadpages suits small businesses that want low prices and no traffic caps. Instapage serves advertisers who personalize pages for each ad group. Swipe Pages fits agencies managing client pages, and Landingi suits marketers who need many integrations.
Read the limits before you compare prices. Many entry plans cap pages, visitors, or custom domains, and A/B testing often sits two tiers up. Price the plan you will need once your campaigns are running, not the one on the banner.
Our top pick
Unbounce
The most complete toolkit for building and testing campaign pages.
Quick picks
Best overall
Best for small businesses
Best for ad personalization
Best for agencies
Best on a budget
How we ranked these tools
We scored each builder on five criteria: fit for paid campaigns and lead generation, editing and testing features, pricing and value at realistic traffic levels, ease of use, and support. We based the scores on vendor documentation, published pricing, and public user reviews. We did not accept payment for placement. Prices reflect published rates as of October 2026, so confirm the current price with the vendor.
The 6 best landing page builders
1. Unbounce
Best for paid campaign teams that test often
Our rating4.6 / 5
Starting price$22 / month (billed annually)
Free planFree trial
Unbounce is a dedicated landing page builder for marketers who run paid campaigns and want pages live without a developer. The drag-and-drop editor, popups, sticky bars, and AI copy help cover most campaign needs. Starter costs $29 a month, or $22 billed annually, but it caps you at five landing pages. Build starts at $99 a month for unlimited pages, and testing tools arrive on Experiment at $149. The jump between tiers is steep for a small team.
Pros
- Flexible editor built for campaign pages
- Popups and sticky bars included
- Unlimited subdomains on every plan
Cons
- Starter limited to five landing pages
- Testing requires a higher tier
- Big price jump between plans
Key features
- Drag-and-drop page builder
- Popups and sticky bars
- AI copywriting
- A/B testing
2. Leadpages
Best for small businesses that want simple pricing
Our rating4.5 / 5
Starting price$29 / month
Free planNo (7-day trial)
Leadpages suits small businesses and solo marketers who want good-looking pages, forms, and a simple site without traffic limits. The Pro plan costs $29 a month for 25 pages and one custom domain, and Business at $49 doubles those limits. A/B testing starts on Grow at $99 a month, which also adds unlimited pages. Annual billing saves 20 percent, and there is no cap on traffic on any plan. The trial lasts only seven days and requires a card.
Pros
- No traffic caps on any plan
- Low entry price with a custom domain
- Templates built to convert
Cons
- No A/B testing below $99 a month
- Short seven-day trial
Key features
- Drag-and-drop editor
- Lead forms and popups
- Simple websites and blogs
- AI page and copy tools
3. Instapage
Best for ad personalization at scale
Our rating4.4 / 5
Starting price$79 / month (billed annually)
Free planNo (14-day trial)
Instapage targets advertisers who build many pages for many ad groups and want each one to match the ad that sent the click. Collaboration tools let teams and clients comment directly on pages. The Create plan costs $79 a month billed annually, or $99 monthly, for 15,000 unique visitors, and Optimize costs $159 a month billed annually with higher limits and more workspaces. The 14-day trial requires a card and is capped at 2,500 visitors. It is too much tool for a business running one or two campaigns.
Pros
- Strong page personalization for ad groups
- Built-in team and client collaboration
- Unlimited pages and conversions
Cons
- Higher starting price than most
- Visitor caps on each plan
- Card required for the trial
Key features
- Ad-to-page personalization
- Collaboration and comments
- A/B testing
- Page analytics
4. Swipe Pages
Best for agencies managing client pages
Our rating4.3 / 5
Starting price$29 / month (billed annually)
Free planNo (14-day trial)
Swipe Pages is a lean builder focused on fast, mobile-first landing pages. Startup costs $29 a month billed annually and includes unlimited pages, one custom domain, and 20,000 visits. Marketer at $69 adds A/B testing, five custom domains, and client subaccounts, and Agency at $149 removes the domain and subaccount limits. The 14-day trial needs no card. Extra traffic costs $5 per 5,000 visits, so a viral page can add to the bill.
Pros
- Low cost for unlimited pages
- Client subaccounts for agencies
- No card needed for the trial
Cons
- Testing starts on the $69 plan
- Overage fees above traffic limits
Key features
- Mobile-first page builder
- A/B testing
- Client subaccounts
- AI page credits
5. Landingi
Best for marketers who need many integrations
Our rating4.2 / 5
Starting price$24 / month (billed annually)
Free planNo (14-day trial)
Landingi is a landing page platform with an AI assistant called Lunar and more than 170 integrations. The Build plan costs $24 a month billed annually and covers 10 active landing pages, 2,000 visits a month, and one custom domain. Optimize, at $119 a month billed annually, adds behavioral analytics and experiments with far higher limits. The 14-day trial ends early once you reach 200 visits. The entry plan’s visit limit is tight for any page receiving paid traffic.
Pros
- Affordable entry plan with five users
- More than 170 integrations
- AI assistant for building pages
Cons
- Build plan capped at 2,000 visits
- Trial ends at 200 visits
Key features
- Drag-and-drop editor
- Lunar AI assistant
- A/B testing on higher tiers
- Integrations library
6. Carrd
Best for simple one-page sites on a tiny budget
Our rating4.1 / 5
Starting price$9 / year
Free planYes
Carrd builds simple, responsive one-page sites, and it costs less than any other tool here. You can build for free, and paid plans are billed yearly: Pro Lite is $9 a year, Pro Standard at $19 a year adds custom domains and forms that connect to tools such as Mailchimp and Kit, and Pro Plus at $49 a year adds advanced forms and Stripe payments. Carrd has no A/B testing or conversion analytics, so it fits launch pages and personal sites better than paid campaigns.
Pros
- Costs a few dollars a year
- Free plan to start
- Forms connect to email tools
Cons
- No A/B testing
- One-page sites only
- Limited analytics
Key features
- One-page site builder
- Signup and contact forms
- Custom domains
- Stripe payments on Pro Plus
Compare the top landing page builders
| Tool | Best for | Starting price | Free plan | Rating |
|---|---|---|---|---|
| Unbounce | Paid campaign teams that test often | $22 / month (billed annually) | Free trial | 4.6 |
| Leadpages | Small businesses that want simple pricing | $29 / month | No (7-day trial) | 4.5 |
| Instapage | Ad personalization at scale | $79 / month (billed annually) | No (14-day trial) | 4.4 |
| Swipe Pages | Agencies managing client pages | $29 / month (billed annually) | No (14-day trial) | 4.3 |
| Landingi | Marketers who need many integrations | $24 / month (billed annually) | No (14-day trial) | 4.2 |
| Carrd | Simple one-page sites on a tiny budget | $9 / year | Yes | 4.1 |
How to choose a landing page builder
Price the plan that includes testing
A/B testing is the main reason to use a dedicated builder instead of your website. Unbounce, Leadpages, and Swipe Pages all put testing on a higher tier than their entry plan. If you plan to test, compare those tiers, not the starting prices.
Check traffic and page limits against your ad spend
Estimate monthly clicks from your ad budget and average cost per click. A campaign spending $5,000 at $2 per click sends 2,500 visitors, which already exceeds Landingi’s Build plan. Leadpages has no traffic caps, while Swipe Pages charges for overages.
Confirm your form and CRM connections
A landing page only works if leads reach your CRM or email tool right away. Check for native integrations with the tools you use, and test a form submission end to end before you launch any paid traffic.
Plan for clients if you run an agency
Agencies need client subaccounts, multiple custom domains, and a way to share drafts. Swipe Pages and Instapage handle this well. Building every client inside one account gets messy fast and makes offboarding harder.
Frequently asked questions
Do you need a landing page builder if you already have a website?
Not always. A website builder works for a few pages. A dedicated builder pays off when you run paid campaigns, need fast A/B testing, or want marketers to publish pages without waiting on a developer. It also keeps campaign pages out of your main site navigation.
What is the cheapest landing page builder?
Carrd is the cheapest, with a free plan and paid plans from $9 a year. Pro Standard at $19 a year adds custom domains and forms. Among campaign-focused builders, Landingi starts at $24 a month billed annually and Swipe Pages at $29 a month billed annually.
Which landing page builder has the best A/B testing?
Unbounce and Instapage are the strongest choices for testing, since both are built around campaign optimization. Leadpages offers A/B testing from its Grow plan at $99 a month, and Swipe Pages from its Marketer plan at $69 a month billed annually.
Can you use your own domain with a landing page builder?
Yes. Every paid tool on this list supports a custom domain, though entry plans often limit you to one. Carrd requires Pro Standard for custom domains. Agencies should check how many domains each plan allows before signing up any clients.
How much traffic do landing page builders allow?
It varies widely. Leadpages has no traffic caps. Instapage’s Create plan covers 15,000 unique visitors a month, Swipe Pages’ Startup plan covers 20,000 visits, and Landingi’s Build plan covers 2,000 visits. Match the limit to the clicks your ads send each month.
Related lists
Digital Marketing
Best PPC Management Software in 2026
Tools that manage bids, budgets, and ad accounts.
Digital Marketing
Best Email Marketing Software in 2026
Tools to build lists and send campaigns that convert.
Digital Marketing
Best Client Reporting Tools in 2026
Dashboards that show clients what their spend delivers.