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Ecommerce software

Ecommerce platforms

An ecommerce platform runs the online store, from product pages to checkout.

Store owner packing an online order into a shipping box

Overview

What it does

It hosts the storefront, manages the catalog, processes orders, and connects to payments and shipping. Merchants choose between hosted platforms that handle the technology and open-source options that offer more control. The platform shapes every other tool the store uses.

How to choose

Estimate the total monthly cost, including apps, themes, and payment fees. The plan price is only part of it.

Features

Key features to look for

Storefront builder

Themes and an editor for the store design.

Checkout

A fast checkout with multiple payment options.

Catalog management

Products, variants, and inventory.

App ecosystem

Integrations that extend the store.

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