Follow Up Boss is the best real estate CRM for most agents and teams in 2026. It turns new leads into conversations faster than the alternatives, and agents keep using it after the first month.
The right pick still depends on how you work. A solo agent on a tight budget does well with Wise Agent. A team that wants its website, CRM, and marketing from one vendor should look at Lofty or Real Geeks. Brokerages lean toward BoldTrail, and teams that buy leads at volume fit CINC.
Before you compare prices, check what your brokerage already pays for. Many include a CRM in their agent technology.
Our top pick
Follow Up Boss
The fastest path from new lead to first conversation.
Quick picks
Best overall
Best all-in-one
Best on a budget
Best for brokerages
Best for paid leads
How we ranked these tools
We scored each CRM on five criteria: fit for its intended audience, depth of lead management features, pricing and value, ease of use, and support. We based the scores on vendor documentation, published pricing, and public user reviews. We did not accept payment for placement. Prices reflect published rates as of October 2026, so confirm the current price with the vendor.
The 6 best real estate CRMs
1. Follow Up Boss
Best for teams that live on fast follow-up
Our rating4.7 / 5
Starting price$69 / user / month
Free planNo (14-day trial)
Follow Up Boss is a lead management CRM built around speed. It pulls leads from portals, ads, and your website into one inbox, routes each one to the right agent in seconds, and tracks every call, text, and email on a single screen. It connects to more than 250 real estate apps, so it fits around the website and lead sources you already use. It earns the top spot because agents keep using it.
Pros
- Fast lead routing with clear accountability for teams
- More than 250 integrations with real estate tools
- No long-term contract, with a 14-day free trial
Cons
- No IDX website included
- Does not manage transactions or commissions
- Per-user pricing adds up for large teams
Key features
- Shared inbox for calls, texts, and email
- Automated action plans
- Lead routing rules
- Team reporting
2. Lofty
Best for teams that want CRM, website, and AI in one platform
Our rating4.5 / 5
Starting priceCustom quote
Free planNo
Lofty, formerly Chime, combines an IDX website, a CRM, and marketing automation in one system. Its AI assistant handles early lead conversations and suggests the next step for each contact. Teams that want a single vendor for lead generation, follow-up, and their website get the most from it. Lofty does not publish prices, and a solo agent pays for more platform than one person needs.
Pros
- IDX website, CRM, and marketing in one login
- AI assistant for lead follow-up
- Scales from agents to brokerages
Cons
- No public pricing
- More platform than a solo agent needs
- Takes time to set up and learn
Key features
- IDX websites
- AI lead follow-up
- Marketing automation
- Mobile app
3. Wise Agent
Best for solo agents and small teams watching costs
Our rating4.4 / 5
Starting price$49 / month
Free planNo
Wise Agent charges one flat monthly rate that covers up to five users, which makes it the lowest reasonable spend for a purpose-built real estate CRM. It combines contacts, transaction checklists, and marketing in one place, and a real person walks you through setup by phone. The interface looks dated next to newer platforms, and texting costs extra.
Pros
- Flat price that covers up to five users
- Contacts, transactions, and marketing together
- Phone onboarding with a real person
Cons
- Interface looks dated
- Texting is a paid add-on
- Lighter on lead generation tools
Key features
- Contact management
- Transaction checklists
- Drip campaigns
- Landing pages
4. BoldTrail
Best for brokerages and large teams
Our rating4.3 / 5
Starting priceCustom quote
Free planNo
BoldTrail is the platform formerly known as kvCORE, from Inside Real Estate. It pairs a CRM and IDX websites with back-office tools, so a brokerage runs lead generation, agent websites, and operations on one system. Pricing depends on brokerage size and agent count. Many large brokerages include it in their agent technology at no cost, so check what your brokerage already provides before you buy anything.
Pros
- CRM, websites, and back office in one platform
- Built for brokerage-wide rollouts
- Often included free by your brokerage
Cons
- No public pricing
- Less suited to an independent solo agent
- Broad feature set takes training
Key features
- IDX websites
- Smart CRM
- Marketing automation
- Back-office tools
5. Real Geeks
Best for agents who want a website and CRM together
Our rating4.2 / 5
Starting priceCustom quote
Free planNo
Real Geeks bundles an IDX website, a CRM, and lead generation tools at a lower cost than most all-in-one platforms. It suits agents and small teams who want their site and their follow-up system from one vendor without an enterprise budget. The CRM covers the essentials well, though it offers fewer integrations and less depth than Follow Up Boss.
Pros
- IDX website and CRM in one package
- Lower cost than most all-in-one platforms
- Home valuation pages for seller leads
Cons
- Fewer integrations than the leaders
- CRM is less deep than dedicated tools
- Ad management costs extra
Key features
- IDX website
- Lead manager CRM
- Home valuation tool
- Automated email and text
6. CINC
Best for teams that buy leads at volume
Our rating4.1 / 5
Starting priceCustom quote
Free planNo
CINC pairs a CRM and IDX website with managed advertising, so the platform generates leads and the tools to work them. It fits established teams with an ad budget and the staff to follow up on a steady flow of online leads. It costs more than the other picks on this list, and newer agents rarely need this much lead volume.
Pros
- Managed lead generation built in
- Strong tools for team lead distribution
- AI assistant for early follow-up
Cons
- Higher cost than the other picks
- Works best with a real ad budget
- More than most new agents need
Key features
- Managed ad campaigns
- IDX website
- Team lead routing
- Mobile app
Compare the top real estate CRMs
| Tool | Best for | Starting price | Free plan | Rating |
|---|---|---|---|---|
| Follow Up Boss | Teams that live on fast follow-up | $69 / user / month | No (14-day trial) | 4.7 |
| Lofty | Teams that want CRM, website, and AI in one platform | Custom quote | No | 4.5 |
| Wise Agent | Solo agents and small teams watching costs | $49 / month | No | 4.4 |
| BoldTrail | Brokerages and large teams | Custom quote | No | 4.3 |
| Real Geeks | Agents who want a website and CRM together | Custom quote | No | 4.2 |
| CINC | Teams that buy leads at volume | Custom quote | No | 4.1 |
How to choose a real estate CRM
Start with what your brokerage provides
Many brokerages include a CRM such as BoldTrail in their agent technology. Use it for a few weeks before you pay for something else. Buy your own CRM when the provided one slows your follow-up or when you want your database to move with you.
Decide whether you need a website too
All-in-one platforms such as Lofty, Real Geeks, and CINC include an IDX website and lead generation. Follow Up Boss and Wise Agent focus on the CRM and connect to the site you already have. Paying for a bundled website you will not use wastes money.
Match the tool to your lead volume
A CRM built for high lead volume helps a team that buys leads and frustrates an agent who works a sphere of 300 people. Count the new leads you handle each month, then choose the tool designed for that pace.
Frequently asked questions
What is a real estate CRM?
A real estate CRM is software that stores your leads and clients and helps you follow up with them. It captures leads from portals and your website, automates texts and emails, and reminds you when to contact each person.
How much does a real estate CRM cost?
A real estate CRM costs from about $49 a month for a small-team tool such as Wise Agent to several hundred dollars a month for an all-in-one platform. Follow Up Boss starts at $69 per user per month. Lofty, BoldTrail, Real Geeks, and CINC quote prices on request.
Which real estate CRM is best for a solo agent?
Wise Agent suits a solo agent on a budget, because one flat price covers the CRM, transaction checklists, and marketing. A solo agent who handles many online leads gets faster follow-up from Follow Up Boss.
Do I need a CRM if my brokerage gives me one?
You may not. Start with the CRM your brokerage provides. Consider your own when you need features it lacks, or when you want to own your database in a system that moves with you if you change brokerages.
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