Gong is the best conversation intelligence software for most B2B sales teams in 2026, and Fathom is the best pick for small teams that want to start free. Gong turns recorded calls into deal warnings and coaching moments that managers act on, which is the whole point of the category.
Not every team needs that depth. Avoma publishes its prices and suits mid-size teams that want coaching without an enterprise contract. Chorus makes sense if you already pay for ZoomInfo, and Jiminny appeals to teams that want one flat fee. Fireflies.ai is the cheapest way to record and summarize every meeting.
Check recording consent rules before you roll anything out. Some states and countries require every participant to agree to a recording, so set up clear notices in your meeting invites and make sure your legal team signs off.
Our top pick
Gong
The deepest call and deal analysis for teams that coach from real conversations.
Quick picks
Best overall
Best for mid-size teams
Best free plan
Best for ZoomInfo customers
Best on a budget
How we ranked these tools
We scored each tool on five criteria: fit for sales teams, depth of call analysis and coaching features, pricing and value, ease of use, and support. We based the scores on vendor documentation, published pricing, and public user reviews. We did not accept payment for placement. Prices reflect published rates as of October 2026, so confirm the current price with the vendor.
The 6 best conversation intelligence tools
1. Gong
Best for revenue teams that want the deepest call analysis
Our rating4.7 / 5
Starting priceCustom pricing
Free planNo
Gong records and transcribes calls, video meetings, and email, then flags deal risks, competitor mentions, and coaching moments across the whole team. It has grown into forecasting and engagement, so larger teams can run much of their revenue process inside it. Gong charges per-user licenses plus a platform fee that scales with team size, and quotes every customer. Integrations are free. Small teams often find the total cost hard to justify against lighter tools on this list.
Pros
- Deepest deal and call analysis in the category
- Strong coaching and scorecard tools
- Free integrations with your stack
Cons
- No public pricing
- Platform fee on top of per-user licenses
- More than a small team needs
Key features
- Call recording and transcription
- Deal risk alerts
- Coaching scorecards
- Market and competitor trends
2. Avoma
Best for mid-size teams that want published pricing
Our rating4.5 / 5
Starting price$19 / seat / month (billed annually)
Free planNo (14-day trial)
Avoma combines an AI note taker, meeting scheduling, and sales coaching in one product with prices on its website. The Startup plan costs $19 per recorder seat per month on annual billing. The Organization plan includes limited conversation intelligence, and the full Conversation Intelligence add-on costs $29 per seat per month on annual billing. Viewers are free. The trial runs 14 days with no credit card. Add-ons raise the real cost per rep, so price the full bundle before you compare.
Pros
- Published, per-seat pricing
- Free viewer seats
- Scheduling and notes in the same tool
Cons
- Full call analysis is a paid add-on
- Smaller ecosystem than Gong
Key features
- AI meeting notes
- Conversation intelligence add-on
- Revenue intelligence add-on
- Meeting scheduler and lead router
3. Fathom
Best for small teams that want to start free
Our rating4.4 / 5
Starting price$15 / user / month (billed annually)
Free planYes
Fathom started as a free AI note taker and now offers team plans for sales. The free plan records and transcribes unlimited calls with instant summaries. The Team plan costs $15 per user per month on annual billing with a two-user minimum. Business costs $25 per user per month annually and adds Deal View, CRM field sync, coaching metrics, and AI scorecards. It is easy to roll out, though its team analytics are lighter than Gong’s.
Pros
- Generous free plan
- Fast setup with Zoom, Meet, and Teams
- Low per-user cost
Cons
- Sales features need the Business plan
- Lighter team analytics than Gong
Key features
- Unlimited recording and transcription
- AI call summaries
- Deal View
- CRM field sync
4. Chorus by ZoomInfo
Best for teams already paying for ZoomInfo
Our rating4.3 / 5
Starting priceCustom pricing
Free planNo
Chorus is ZoomInfo’s conversation intelligence product. It records and transcribes sales calls, tracks topics and competitors, and supports call review and coaching. You can buy it on its own or add it to a wider ZoomInfo subscription, which is where it makes the most financial sense. ZoomInfo does not publish Chorus prices. Teams that do not use ZoomInfo for contact data will usually find better value in Gong or Avoma.
Pros
- Pairs with ZoomInfo contact data
- Can be added to an existing ZoomInfo contract
- Solid call review and coaching
Cons
- No public pricing
- Best value only for ZoomInfo customers
Key features
- Call recording and transcription
- Topic and competitor tracking
- Coaching workflows
- CRM sync
5. Jiminny
Best for teams that want one flat, predictable fee
Our rating4.2 / 5
Starting priceCustom pricing
Free planFree trial (14 days)
Jiminny is a conversation intelligence platform aimed at mid-market sales teams. It records calls, scores coaching moments, tracks competitor mentions, and writes call data back to the CRM. Its pricing pitch is a single flat fee that gives every seat full access without usage credits or metering. Jiminny does not publish the fee itself, so you need a quote. A 14-day trial with no credit card lets you test it on real calls first.
Pros
- No usage credits or metering
- Every seat gets full access
- Free 14-day trial
Cons
- No published price
- Smaller vendor than Gong or ZoomInfo
Key features
- Call recording and coaching
- Competitor intelligence
- CRM write-back
- Revenue intelligence
6. Fireflies.ai
Best for budget teams that need notes from every meeting
Our rating4.1 / 5
Starting price$10 / seat / month (billed annually)
Free planYes
Fireflies.ai is an AI note taker that joins Zoom, Google Meet, and Microsoft Teams calls to transcribe and summarize them. The free plan covers unlimited transcription and AI summaries with limited storage. Pro costs $10 per seat per month on annual billing, and Business costs $19 and adds team conversation intelligence. It is the cheapest way to capture every call, but it is a general meeting tool first, so sales coaching depth trails dedicated platforms.
Pros
- Free plan with unlimited transcription
- Low paid price
- Works across many meeting apps
Cons
- Team call analysis needs Business
- Less sales coaching depth
Key features
- Meeting transcription
- AI summaries
- Conversation intelligence on Business
- Search across calls
Compare the top conversation intelligence tools
| Tool | Best for | Starting price | Free plan | Rating |
|---|---|---|---|---|
| Gong | Revenue teams that want the deepest call analysis | Custom pricing | No | 4.7 |
| Avoma | Mid-size teams that want published pricing | $19 / seat / month (billed annually) | No (14-day trial) | 4.5 |
| Fathom | Small teams that want to start free | $15 / user / month (billed annually) | Yes | 4.4 |
| Chorus by ZoomInfo | Teams already paying for ZoomInfo | Custom pricing | No | 4.3 |
| Jiminny | Teams that want one flat, predictable fee | Custom pricing | Free trial (14 days) | 4.2 |
| Fireflies.ai | Budget teams that need notes from every meeting | $10 / seat / month (billed annually) | Yes | 4.1 |
How to choose conversation intelligence software
Decide who will use the insights
If managers will coach from recordings every week, pay for scorecards and deal views like those in Gong, Avoma, or Fathom Business. If reps mainly want notes and summaries, Fireflies.ai or Fathom’s free plan may be enough.
Price the full bundle, not the base seat
Avoma and Fireflies.ai put full call analysis on add-ons or higher tiers. Gong adds a platform fee. Ask each vendor for a quote that covers the exact features your team will use.
Test CRM write-back on real deals
The value of call data drops if it never reaches the CRM. During a trial, confirm that summaries, next steps, and key fields land on the right opportunity without manual copying.
Plan for adoption, not just recording
Recording every call is easy. Getting managers to review them is harder. Pick a tool whose scorecards and alerts fit the coaching routine your managers already run, and set a weekly review habit from day one.
Frequently asked questions
What is conversation intelligence software?
Conversation intelligence software records, transcribes, and analyzes sales calls and meetings. It highlights topics, objections, competitor mentions, and talk patterns, then turns them into coaching insights and deal alerts. Sales managers use it to review calls faster and spot at-risk deals earlier.
How much does conversation intelligence software cost?
Costs range from free plans at Fathom and Fireflies.ai to custom enterprise contracts at Gong and Chorus. Fireflies.ai Pro starts at $10 per seat per month and Avoma at $19, both on annual billing. Gong adds a platform fee to its per-user licenses.
Is Gong worth it for a small team?
Usually not at first. Gong’s platform fee and per-user licenses make more sense for teams with several managers coaching many reps. A small team can get recordings, summaries, and basic coaching from Fathom or Avoma, then revisit Gong as the team grows.
Do you need consent to record sales calls?
Often, yes. Recording laws vary by location, and some require every participant to agree. Most tools announce the recording or let you add notices to invites. Ask your legal team to approve your approach before rollout, and tell customers in advance when calls will be recorded.
What is the difference between a note taker and conversation intelligence?
A note taker records meetings and writes summaries for the people who attended. Conversation intelligence analyzes calls across the whole team, tracking topics, competitors, and talk patterns, and turns them into coaching and deal insights. Fathom and Fireflies.ai span both, while Gong and Chorus focus on team analysis.
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