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Digital Marketing software
Analytics and Reporting software
Analytics and reporting tools pull data from every channel into dashboards and client reports.
Overview
What it does
They connect to ad platforms, analytics, SEO tools, and CRMs, then present the numbers in one view. Agencies use them to automate monthly reporting. In-house teams use them to track performance against goals.
How to choose
List the data sources you report on today and confirm each one has a native connector. Missing connectors mean manual work every month.
Features
Key features to look for
Data connectors
Prebuilt integrations with the platforms you already use.
Dashboards
Live views that you customize by client or channel.
Scheduled reports
Reports that send themselves by email on a set schedule.
White labeling
Your logo, colors, and domain on every report.
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