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Digital Marketing software
PPC and Ad Management software
PPC management software helps teams build, optimize, and report on paid campaigns.
Overview
What it does
It works across search and social ad platforms to manage bids, budgets, and creative. Agencies and paid media teams use it to save time on routine optimizations and catch wasted spend. Some tools focus on one ad network and others span several.
How to choose
Check which ad networks the tool supports at full depth. Many tools manage one network well and only report on the others.
Features
Key features to look for
Bid and budget rules
Automated rules that adjust bids and pace budgets.
Cross-channel reporting
Search and social results in one report.
Creative testing
Tools that build and test ad variations.
Alerts
Notifications when spend or performance moves outside a set range.
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