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Digital Marketing software
SEO tools
SEO tools show how a site performs in search and where it can grow.
Overview
What it does
They cover keyword research, rank tracking, backlink analysis, and technical site audits. Agencies and in-house teams use them to plan content, monitor competitors, and report results. Most teams rely on one all-in-one platform and add specialized tools around it.
How to choose
Compare the limits on each plan, such as tracked keywords, projects, and user seats. Those limits decide the real cost for an agency.
Features
Key features to look for
Keyword research
Search volume, difficulty, and intent data for the terms you want to rank for.
Rank tracking
Position tracking by keyword, device, and location.
Site audits
Crawls that flag technical issues that hold pages back.
Backlink analysis
Link profiles for your site and your competitors.
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