AgencyAnalytics vs DashThis: Which Is Better in 2026?

At a glance

	AgencyAnalytics	DashThis
Best for	Agencies reporting on SEO, PPC, and social	Simple dashboards with flat pricing
Starting price	$20 / client / month (billed annually)	$54 / month for 3 dashboards
Free plan or trial	No free plan, 14-day trial with no card required	No free plan, 14-day trial
Deployment	Cloud, web-based	Cloud, web-based
Pricing model	Per client, no base fee	Per dashboard
Integrations	90+ integrations	More than 30 integrations
Users	Unlimited staff and client users	Unlimited users on every plan
White-label	Logo, colors, custom domain, and custom email on Core	Logo and colors on all plans, full white-label from $164 a month
Built-in SEO tools	Yes, with rank tracking as a paid add-on	No, reports on data from connected tools

AgencyAnalytics is the better fit for full-service agencies that report on SEO, PPC, and social and want a branded client portal, while DashThis suits smaller teams that want clean, readable dashboards with almost no setup and a flat monthly bill. Both are cloud tools built for marketers, both offer a 14-day trial, and both give you unlimited users. The real differences are pricing model, depth of features, and how much of the client experience you can brand.

What each tool is built to do

AgencyAnalytics is an all-in-one reporting platform made for agency workflows. It connects SEO, PPC, social, and call tracking data, then turns it into white-labeled dashboards, scheduled reports, and a client portal where each client logs in to see their own results. It also includes SEO tools of its own, plus goals, alerts, and anomaly detection for each client.

DashThis does one job: it turns marketing data into dashboards that clients can read at a glance. You connect your sources, drop widgets onto a template, and share a link or schedule a PDF. It does not try to be an SEO suite or a client portal. That narrow focus is why it is so fast to learn.

Winner: AgencyAnalytics for breadth. DashThis wins only if you want a dashboard tool and nothing more.

Features and data sources

AgencyAnalytics lists more than 90 integrations, and some connectors allow multiple accounts per client, which helps when a client runs two Google Ads accounts. Each client also gets automated reports, goals and alerts, benchmarks, and forecasting. Its AI features include AI-written summaries and an Ask AI feature for questions about client data.

DashThis covers more than 30 integrations on every plan, including the major ad, analytics, and social platforms most agencies report on. Its drag-and-drop builder, report templates, and widget notes make a monthly report easy to assemble. An AI add-on that writes insights costs $19 a month. Where DashThis falls short is analysis: it offers limited data blending and calculated metrics, so a report that needs cost per lead across three ad platforms takes more work.

Built-in SEO tools

This is the biggest feature gap. AgencyAnalytics includes SEO tools inside the platform and sells a Rank Tracker add-on for keyword positions. DashThis reports on data from tools you already use, so an SEO agency needs a separate rank tracker and audit tool and then connects them.

Goals, alerts, and catching problems early

AgencyAnalytics lets you set goals for each client and sends alerts when a metric moves outside its normal range. That matters more than it sounds. A broken conversion tag or a paused campaign can sit unnoticed for weeks when the only check is a monthly report. With anomaly detection running on every client, your team hears about the problem first and can fix it before the client asks.

DashThis is built for presenting data rather than monitoring it. You can add notes and comments to widgets, which helps explain results, but it does not offer the same goal tracking and alerting across clients. Teams that rely on DashThis usually catch problems inside the ad platforms themselves.

Winner: AgencyAnalytics. More integrations, built-in SEO tools, and alerts make it the more complete platform.

Ease of use and setup time

DashThis is the quicker tool to learn. New users can connect sources and publish a first dashboard in a single sitting, and the interface stays simple because the product does fewer things. Clients rarely need help reading a DashThis dashboard.

AgencyAnalytics takes a little longer because there is more to configure: client portals, permissions, alerts, SEO tools, and report schedules. Once your templates are set, adding a new client is fast. The extra setup pays off for agencies that use the portal and alerts, and it is wasted effort for a team that only sends a monthly PDF.

Winner: DashThis for speed to the first report.

White-labeling and the client experience

AgencyAnalytics includes white-label features on its Core plan: your logo, color scheme, a custom domain, and custom email. Clients log in to a branded portal with their own permissions, and you can add unlimited client users. For agencies that want clients to check results between monthly calls, this is a strong selling point.

DashThis gives every plan logo and color branding, and its Professional plan at $164 a month adds full white-label features such as a custom domain. Clients view dashboards through shared links or scheduled emails rather than a full portal experience. That works well for clients who want a monthly snapshot and nothing else.

Winner: AgencyAnalytics, especially for agencies that want clients logging in.

Pricing and total cost

The two tools charge for different things, so the cheaper option depends on your roster.

• AgencyAnalytics charges $20 per client per month billed annually on its Core plan, with no base fee. Ten clients cost about $200 a month. Agencies with 25 or more clients can ask for volume pricing. Rank tracking and AI visibility tracking cost extra.
• DashThis charges by dashboard count. The Individual plan costs $54 a month for three dashboards, and Professional costs $164 a month for 10 dashboards with full white-labeling. Users are unlimited on every plan.

For a freelancer or small agency with three clients, DashThis Individual at $54 is cheaper than AgencyAnalytics at about $60 for the same three clients, though the gap is small. At 10 clients with white-label needs, DashThis Professional at $164 a month is cheaper than roughly $200 on AgencyAnalytics, but AgencyAnalytics includes SEO tools and a client portal that DashThis does not. If you would otherwise pay for a separate SEO audit tool, AgencyAnalytics often comes out ahead on total cost.

Watch the add-ons on both sides. On AgencyAnalytics, the Rank Tracker add-on is billed per 500 keywords. On DashThis, the AI insights add-on runs $19 a month.

Winner: DashThis on headline price for small rosters, AgencyAnalytics on value once you count the SEO tools and portal.

Support and onboarding

AgencyAnalytics offers email and chat support and a free onboarding call, and agencies on volume plans get dedicated onboarding and priority support. Monthly plans have no long-term commitment, and the trial needs no credit card.

DashThis offers email and chat support on every plan. Its simpler product also means fewer things to get help with.

Winner: tie. Both teams support agencies well, and AgencyAnalytics adds an onboarding call.

Billing terms and switching costs

AgencyAnalytics bills monthly with no long-term commitment, or annually at a discount with a one-year commitment, and its pricing page lists a 30-day money-back guarantee. DashThis bills monthly or yearly, and you can change plans from your account as your dashboard count grows.

Switching later is the hidden cost with either tool. Templates, client logins, and scheduled reports all have to be rebuilt in a new platform. Pick the tool that fits where your agency will be in two years, not only where it is today. A five-client freelancer who plans to stay small loses little by starting on DashThis. An agency already planning to add SEO retainers should start on AgencyAnalytics and avoid a migration.

Winner: tie. Both offer flexible monthly billing, and AgencyAnalytics adds a money-back guarantee.

Which one should you pick?

Choose AgencyAnalytics if you run a full-service agency, sell SEO, or want clients logging in to a branded portal. Choose DashThis if you want dashboards that look good, take little time to build, and come at a predictable flat price. To see how both stack up against Swydo, Databox, Whatagraph, and the free Google option, read our ranked list of the best client reporting tools.

Pros and cons

AgencyAnalytics

DashThis

Which should you choose?

Frequently asked questions